Brand New Brand is about (re)starting your business in a time of crisis and transformation. It is a celebration of the dynamic visual identities helping small businesses make big impressions. How can small businesses make huge impacts? If a picture is worth a thousand words, then branding is the visual tool that commands attention and asks to be noticed.

Brand New Brand presents the most successful business branding in recent years. Collecting the best in class examples, it illustrates how well-curated, holistic branding can take a butcher’s, bookstore, bakery, or even a physiotherapist from the bottom of the pile to the top of the range.

No matter if you’re launching a new venture or giving your business a makeover, creativity is intrinsic to success and Brand New Brand is the handbook that shows how to stand out and be noticed.

Rifle through an expertly curated selection of case studies from those built on a small budget, others focusing on sustainable approaches, and many which blaze a trail.

Details

Measures 24 x 28 cm
Counts 256 pages
Features full-color illustrations

gestalten x Misc-store Amsterdam

gestalten's origin story began with a focus on the aesthetic, particularly that of graphic design and, over the last two decades, the scope of both their content and expertise has widened. Today, using a myriad of observations of culture, people, art, and other intimate, inspirational informants, gestalten documents and anticipates vital movements in architecture, visual culture, design & fashion, escapism, food & beverages, travel, and contemporary art. In 2014, Little Gestalten joined the literary ranks and ensured that there was a place for readers of all ages within the world of gestalten.

gestalten continues to actively reimagine the way in which we approach publishing. With an extensive range of titles, they not only seek to enhance and to enrich their reader's lives, but to continually engage with the surrounding creative landscape.